Major CSR initiatives during the financial year 2021-2022 focused on healthcare and livelihood generation.
The Bank undertook some socially-relevant and sustainable CSR initiatives during the Financial Year (FY) 2021-22 and intervened to make life better for the stakeholders; going beyond the symbolism of philanthropy towards the more relevant socio-economic empowerment.
Vocational-Training-cum- Livelihood Generation Programme for specially-abled;
J&K Bank has been steadfast in its approach to empower communities and create opportunities for sustainable livelihoods. Offering every individual a chance to earn an honest living and inspiring people to lead a life of dignity and self-sufficiency has been the key role of the organization. The Bank considers it as its mission to measurably improve the lives of under-privileged and differently abled persons by addressing their needs so as to facilitate their movement from margins of society towards the socio-economic mainstream. With this vision, J & K Bank undertook the initiative and collaborated with Humanity Welfare Organization Helpline, an NGO, to provide vocational training-cum- livelihood generation for specially-abled youth.
The project aims at providing training to the 25 identified specially-abled youth in the production of hand-made and printed eco-friendly bags, and Dried Apples. The manufacturing unit has been established by funding One Paper Bag manufacturing machine and eight Apple Dryers. The initiative has an embedded eco-friendly identity as it will encourage usage of biodegradable paper bags and discourage environmentally hazardous polythene bag usage. Besides, the machines have an added advantage of being able to run on solar energy, which again adds to the initiative’s eco-friendly character.
Contribution to National Academy of Rural Development & Self Employment Training Institute
J&K Bank has all along been contributing in extending skill development and self-employment training to the aspiring entrepreneurs through a network of 12 Rural Self Employment Training institutes spread across J&K in collaboration with National Academy of RUDSETI.
To eliminate poverty, it is necessary to create livelihood opportunities on sustainable basis for the people living below the poverty line as it will enable them to fulfill basic needs of life i.e. food, health and shelter and RSETIs precisely deal with the same - training youth for self-employment.
RSETIs act as dedicated institutions designed to ensure necessary skill training and skill up gradation of the rural BPL youth to mitigate the problem of unemployment. To further contribute its bit in institutionalizing the idea of entrepreneurship and supplement Government of India’s efforts of undertaking such initiative in a centralized format on a mass scale, J&K Bank contributed towards the construction of the NAR (National Academy of RUDSETI) building at Bengaluru. Notably, National Academy of RUDSETI is patronizing and augmenting job-oriented trainings and skill development courses for the unemployed youth through a network of its RSETIs (Rural Self Employment Training Institutes), numbering more than 580, across the country.
Providing ‘Platelet/Therapeutic Plasma Apheresis Kits’ to poor patients suffering from blood cancer and other severe blood dysfunctional diseases
Preventive healthcare is an important dimension of health that needs significant attention and investment from all sections of the society. J & K Bank considers working in this sector as an ethical obligation to provide extensive support and assistance with regard to protecting and promoting health. The bank, as such, continued to extend support in this sector by helping procure the ‘Platelet/Therapeutic Plasma Apheresis Kits’ for the treatment of patients suffering from blood cancer and other blood dysfunctional diseases at SKIMS Srinagar and GMC Jammu.
“Wear a Mask” Initiative
The world has changed dramatically since the emergence of the Coronavirus Disease 2019 (COVID-19) pandemic. The pandemic swiftly and harshly interrupted life and economies, forcing businesses and governments to quickly make difficult choices to balance risks to individual health and economic health. While health organizations and Governments across globe are trying hard to curb the disease and deflate its impact, corporates too have contributed their bit to ensure human safety. Looking at the situation emerging because of this deadly virus, J & K Bank decided to do its bit and started an initiative called “Wear a Mask”. The Bank procured and distributed face masks (three layer surgical masks) in government-run schools where majority of the students come from economically weaker sections, who lack awareness and affordability. Masks were also distributed in and around health facilities and other public places in the capital cities of J&K i.e., Srinagar and Jammu, which have seen the bulk of Covid-19 cases.