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JK Bank awarded WWF Rolling Trophy
14th March 2011 Srinagar
JK Bank awarded WWF Rolling Trophy
J&K Bank has been awarded World Wide Fund (WWF) Rolling Trophy for maintaining Brigadier Rajinder Singh park Jammu. The park maintained and developed by J&K Bank under its Corporate Social Responsibility (CSR) policy, at the annual Science Exhibition & Flower Show organized on 13th of March 2011 by Indian Institute of Integrative Medicine (formerly Regional Research Laboratory) Jammu.
The Bank also bagged four other prizes under different categories during the show. All the present dignitaries & participants hailed the role of Bank as a responsible corporate entity of the state.
The trophy, awarded to the bank for fourth time in a row, was received by Madan Gupta, Vice President, Jammu (Central Zone), on behalf of the bank. Prof.Varun Sahni V C Jammu University, graced the occasion as the Chief Guest.
Bank has also participated in other categories and won the four first prizes in the 46thannual flower show. Various private and public parks also participated in the show.
Under the Corporate Social Responsibility, J&K Bank is maintaining and developing the Rajinder Park Jammu for the last seven years. The park abounds in 25 different varieties of forest plants, more than 100 verities of ornamental plans and about 50 varieties of Annual Flower Plants. The best Chinar trees with lush green leaves can also be seen in the park. In addition, the Bank is also maintaining Children's Park in its vicinity and Walk way for benefit of general public and morning walkers along the banks of Ranbir Canal.
The Bank besides playing a pivotal role in economic development of the State and country contributes significantly towards the social causes as well. As a responsible corporate citizen, the Bank seeks to recognize obligations towards society and aims to integrate the CSR ideals into its mission for optimizing both business and social performance. By supporting social cause aligned to the mission, the CSR strategy differentiates the Bank's brand and enhances its status. The Bank manages social issues in the same manner as any other strategic business issues.